Master these responses to confidently handle any question or objection. Questions are color-coded by category for quick reference.
Q: "Can't I just use Wix/Squarespace/WordPress? They're way cheaper."
A: "I completely understand the appeal of those platforms. However, drag-and-drop website builders are often gridlocked to preset templates and frequently have poor web performance. At Voxel, we offer fully customizable designs with enterprise-grade hosting and security. Our custom HTML and CSS code ensures your site loads at lightning speed and we let your site truly sell your brand—not fit your brand into a generic template."
Q: "I need to talk to my business partner/spouse first."
A: "Absolutely, I completely respect that. This is an important decision. Let me give you my direct contact information, and please feel free to reach out when you're ready. If it helps the conversation, I'm happy to wait on the line for a few minutes—up to about 3 minutes—if you'd like to quickly touch base with them now."
Q: "Your prices seem high compared to freelancers on Fiverr."
A: "That's a fair observation. Our prices are more expensive because we value quality above everything. We are a professional web design agency that specializes in custom HTML and CSS code. Our websites also come with lightning-fast hosting and premium DDoS security that Fiverr freelancers simply cannot provide. Additionally, we actively monitor all online sites for bugs and glitches and resolve them immediately when one becomes present. You're not just buying a website—you're investing in a fully managed, secure digital infrastructure."
Q: "I already have a website, why do I need you?"
A: "A lot of our best clients already had websites when we connected. The difference is they were usually built on older, slower templates. We specialize in custom-engineered sites optimized for modern speeds, mobile responsiveness, and better search indexing. If your current site isn't actively elevating your brand and driving business growth, it's time for a proper upgrade."
Q: "Another agency quoted me $X and it's cheaper—why should I choose you?"
A: "I appreciate you being transparent about that. At Voxel, we specialize in custom CSS and HTML code, and we offer enterprise-grade DDoS website security and liquid-speed hosting that other agencies simply cannot offer. We prioritize quality and long-term performance over racing to the bottom on price. When you invest with Voxel, you're getting a premium digital asset that's built to last and perform."
Q: "My nephew/friend's kid can build me a website for free."
A: "We understand—and we respect people learning the craft. However, at Voxel, we specialize in custom CSS and HTML code, and we offer enterprise-grade DDoS website security and liquid-speed hosting that hobbyists cannot provide. We prioritize quality, professional design standards, and ongoing technical support. Your business deserves a digital presence that matches its professionalism."
Q: "What is your refund policy if I change my mind?"
A: "Because our operations are highly streamlined, our engineering team allocates server space and development resources immediately upon your purchase. For this reason, the initial setup fee is non-refundable. However, this is exactly why we build thorough revision rounds into our process—one for Foundation, two for Growth, and three for Enterprise—to ensure the final product is exactly what you need."
Q: "I'm not tech-savvy—will I be able to update my site myself?"
A: "Our goal at Voxel is to make sure you can run your business while we handle your digital infrastructure. If you want to update the site, no worries—you can request a revision if you have rounds available, or you can subscribe to our Voxel Care plan, which includes 2 monthly content updates so you never have to worry about the technical side."
Q: "Why is there a $100/mo fee on top of the initial build?"
A: "Because we engineer custom code rather than using generic drag-and-drop builders, your site requires professional-grade hosting. Since our websites run on Voxel Core Infrastructure, the subscription needs to be active to make sure your site stays up and running due to premium server costs, DDoS security, and active monitoring. The $100 is a flat, predictable monthly operating cost. Plus, your first 30 days are completely free."
Q: "What happens if I want to cancel the $100/month Core Infrastructure?"
A: "Since our websites run on Voxel Core Infrastructure, the subscription needs to be active to keep your site up and running. This covers premium server costs, enterprise-level DDoS security, and active monitoring. If the subscription is canceled, the site will go offline as it's built on our proprietary system. However, we're always here to discuss your needs if circumstances change."
Q: "Can you integrate with my existing CRM/email marketing/booking system?"
A: "Absolutely! Yes, we can integrate most—if not all—CRM, marketing, and booking systems. Just let us know what platforms you're using in the Intake Portal, and our engineers will handle the technical integration seamlessly."
Q: "Do you provide analytics/tracking setup (Google Analytics, Facebook Pixel, etc.)?"
A: "Yes, we do offer Google Analytics 4 (GA4) setup and other tracking integrations. We're willing to learn more about your specific needs in the Intake Form. We might need access to a Google account so we can be legally compliant, and we'll also ensure you have a privacy policy in place."
Q: "What happens to my website if Voxel goes out of business?"
A: "At Voxel, we aren't going out of business—but if we ever did, we would release all the code to our clients so they can host it independently before closing our doors. You'll always have access to your digital assets."
Q: "I run an e-commerce store—can you build that?"
A: "Yes, we can set up the website, product pages, and visual presentation. However, due to legal reasons involving taxes and payment processing, you will need to set up the Stripe or PayPal account directly. We'll handle the technical integration and make sure everything looks premium and functions smoothly."
Q: "I need booking/scheduling functionality (for salon/restaurant/service business)."
A: "Yes, we do offer email newsletter integration and can create a custom booking form. Just please let us know your email or phone number so we can forward the bookings directly to you. If you have a preferred booking system, we can integrate that as well."
Q: "I need a membership site with login/password protection."
A: "Yes, we can absolutely do that. Membership sites with login and password protection are within our technical capabilities. Just let us know the details in your Intake Portal, and our engineering team will build it into your custom solution."
Q: "Can I get training on how to make small updates myself?"
A: "Unfortunately, since we build on the Voxel Core Infrastructure, clients don't have direct access to the proprietary system. At Voxel, our goal is to let you run your business while we handle the backend. If you need updates, feel free to let us know and we'll take care of it—or you can subscribe to our Voxel Care plan for regular content updates."
Q: "What if I don't have professional photos or written content yet?"
A: "No worries! Simply secure your build spot by selecting and purchasing a solution at voxelwebdesign.dev. You'll have a 14-day intake form time limit to gather your materials and submit them. This gives you time to prepare while holding your place in our development queue."
Q: "Can I see examples of your previous work?"
A: "Absolutely! You can view our portfolio of past sites on our Examples page at voxelwebdesign.dev. We showcase a range of industries and design styles to give you a sense of our capabilities and quality standards."
Q: "What if the project takes longer than the estimated timeline?"
A: "We take our timelines seriously, but if something unexpected occurs and we go outside the estimated delivery window, we can discuss solutions like an extra free month of Voxel Core Infrastructure or a free Voxel Care subscription. If you prefer, we can also process a refund if you want to terminate due to the delay."
Q: "I'm ready to start TODAY—can you begin before I finish the Intake Portal?"
A: "We appreciate your enthusiasm! However, in order for our engineers to build the best site possible, we need the Intake Portal to be completed first. This ensures we have all your brand details, preferences, and assets so we can build your site in the best way possible from day one."
Q: "What if the initial design doesn't match what I had in mind?"
A: "We view web design as a highly collaborative process. Once we present the initial build based on your Intake Portal, we include structured rounds of revision depending on your solution—one round for Foundation, two for Growth, and three for Enterprise. We work with you until it perfectly aligns with your brand's vision."
Q: "How do I make revisions?"
A: "Streamlined communication is critical to fast deployment. If you need adjustments during your designated revision rounds, simply email our team directly at VoxelWD@gmail.com. This ensures all of your structural and aesthetic directives are officially logged in our system and executed precisely by our engineers."
Q: "What if my business grows and I need to upgrade from Foundation to Growth later?"
A: "We're happy to upgrade you in the future! Your price for the upgraded solution will receive a discount of 50% of the original solution purchased. For example, if you paid $595 for Foundation, that amount—or half of it—will be deducted from the price of the upgraded solution. We want to grow with you."
Q: "How do domains work?"
A: "By default, every deployed system includes a secure, complimentary Voxel subdomain so you can launch immediately. If you prefer to use a custom domain (e.g., yourcompany.com), you can easily purchase one through a registrar like GoDaddy or Namecheap. Once secured, simply provide us with the details in your Intake Portal, and our engineers will handle the complex DNS routing to seamlessly connect it to your new Voxel architecture. And yes—you retain 100% ownership of your brand, your domain, and your website's content."
Q: "Do you offer ongoing maintenance beyond the Core Infrastructure?"
A: "Yes! We offer a Voxel Care plan for $50 a month. This includes 2 monthly content updates, active bug fixes, priority support, and premium website monitoring to ensure your investment is secured and performing optimally."
Q: "After launch, what if I need help or something breaks?"
A: "You have two layers of protection. First, as part of the Voxel Core Infrastructure, we fix all bugs and handle ongoing maintenance to keep your site running smoothly. Second, you can sign up for our Voxel Care plan, which includes 2 standard content updates per month plus priority support for any issues that arise."
Q: "What's included in the Voxel Core Infrastructure maintenance?"
A: "The Voxel Core Infrastructure ($100/month) includes dedicated server hosting, SSL security certificates, enterprise-level DDoS protection, active monitoring for bugs and glitches, and immediate resolution when issues are detected. It's your complete managed backend so you never have to worry about technical issues."
Q: "What's the difference between Core Infrastructure and Voxel Care?"
A: "Great question. Voxel Core Infrastructure ($100/month) is mandatory—it keeps your site live, secure, and maintained on our proprietary system. Voxel Care ($50/month) is optional and adds 2 monthly content updates, priority support, and enhanced monitoring. Think of Core as the foundation, and Care as the premium service layer."
